transXperience
the project

TRANSXPERIENCE is a book you can read, an album you can listen to, a video you can watch and a space you can walk through. A transmedia art project about identity, time, experience and transformation in an analog-digital society.

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TRANSXPERIENCE for you book cover
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PROJECT roots

A transmedia art project across book, music, video, visual arts and more

TRANSXPERIENCE is a transdisciplinary project that analyzes identity, time, experience and transformation as a result of living in an analog-digital society. It is presented across interconnected formats (book, music, video, visual arts and more), which can be experienced independently or as part of the whole.

Read more about the project experience

Experience

The audience can enter TRANSXPERIENCE through any entry point: read the book, listen to the album, watch the videos, take part in the workshops or walk through the exhibition. Together they form one narrative universe about growing up, memory, experience and transformation between analog and digital worlds.

Audience & formats

Youth + seniors Intergenerational workshops on writing, illustration and media literacy tied to the themes
General public Book launch, listening session, video screening, exhibition
Distribution Limited book run, digital album, online video, touring exhibition
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The book

TRANSXPERIENCE is a hybrid collective work situated at the intersection of visual and written poetry, reflective essay and autobiographical narrative. The book features texts by multiple authors who, most of the time, write under creative pseudonyms (Iguru D’Oxum, Guita Guevara, Transgorina Magmatic Universalis and others).

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The work is structured into 10 thematic chapters: Time, Childhoods, Equity, Transmutation, Adultescence, Bonds, Consolidation, Distractions, Restructuring and Regress. Each chapter is preceded by a theoretical-academic-philosophical epigraph that contrasts with the informal and colloquial texture of the poetic texts.

TRANSXPERIENCE proposes an aesthetic and philosophical universe constructed at the intersection of identity, time, experience and transformation within an analog-digital society.

How it's made: print, binding and the ten objects made by hand

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Music · 16 songs

Original soundtrack composed for the project. Each chapter has at least one corresponding track. The music translates the themes of the book into sound (ambient, spoken word and experimental elements) across the most diverse genres.

Listen · 30-second previews
movie

Video

Visual pieces that interpret key chapters, texts, tracks or artworks; sometimes the video is the artwork itself. A mix of archival material, animation and filmed performance extends the narrative of the project and the book into moving image.

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Visual arts / exhibition

An exhibition of the illustrations, paintings, installations, texts and video elements of the project. In an interactive and immersive setup, visitors experience the 10 main chapters of the book by moving through rooms. It includes live readings, listening stations and workshop components.

WHO WE are

Igor Arnold de Almeida

Writer · co-creator

Igor Arnold de Almeida is a writer born from the dichotomy between the human and the physical. Understanding that he belongs to both worlds at once, Igor ventures across diverse fields of knowledge, guided by an old companion: Geography.

Read more about Igor Arnold de Almeida

Inspired by geographic space, the object of study of his beloved science, Igor creates with plurality and breadth. He explores the spaces of exchange between human beings and the environment. This is why his work carries many pseudonyms: each character inhabits a specific field of knowledge.

Igor also works with visual arts, music and cinema, almost always through his great passion and starting point: writing. Song lyrics, short film scripts and presentation texts for artworks are some of his contributions in these areas.

Beyond art, Igor is a sports fan. He has played amateur handball since the age of 13 and still plays in Berlin, Germany. Curious about new cultures and languages, he has visited more than 50 countries. Traveling and exchanging experiences with people from different parts of the world feeds his thoughts and stories.

A self-declared romantic, Igor is moved by strong, profound music and films. Creativity has followed him since childhood, and he is not afraid to use it. Mythology fascinates him, especially African mythology. He admires and honors the orixás of Candomblé, even without being a formal devotee of the religion.

Born in Recife, Brazil, Igor carries the flag of his home state, Pernambuco, wherever he goes. Married to a German man, he lives between Berlin and Düsseldorf. It is in the constant clash between his Brazilian-born self and his German-naturalized self that Igor creates and recreates his projects.

Eugenio Santiago

Creative director · co-creator

Creative director, journalist, designer and visual artist: my work moves between form and meaning. The medium adapts to the language, which ranges across illustration, painting, tapestry, mural art, graphic design, UI/UX and performance, each learned from within and then shifted until the signifier begins to question the meaning it was expected to convey.

Read more about Eugenio Santiago

I was born in Minas Gerais (Brazil), and from there I still carry the colours of the Cerrado and the tireless habit of having faith in life. The experience I draw from there is reflected in handcrafted objects that I transpose into digital media and reinterpret to present a contemporary vision. My time in New York trained my eye to view this repertoire from a distance and to give it the weight it deserves. In Campinas and São Paulo, I intensified my work in advertising and publishing, where (in addition to campaigns for major brands such as Samsung, Kopenhagen, L’Occitane, GE, BASF, the Brazilian Ministry of Culture, Rede Globo and the Pensarte Institute, amongst many others) I honed a precise understanding of how images persuade. During this time, I set up businesses and ventured into the world of design-focused publishing: articles and content on the subject, the in-house publishing studio Dezoito at the RAI Group, the production of the books Imagens do Sagrado: entre a Paris Match e O Cruzeiro (2003) and Vendo-me, Livro-me (2006), and the Diretores Brasileiros catalogues on Eduardo Coutinho and Antônio Calmon (2004). Teaching went hand in hand with this: aesthetics, packaging design and print production at PUC-Campinas and IPEP, and a graphic design course created from scratch at Escola Pró-Arte. The essays in DiCotoco magazine continue this line of work to this day.

Studio practice turns this knowledge back upon itself. Furniture design at FAAP (2016), visual thinking with Carlos Fajardo (2017) and MoMA’s In the Studio: Postwar Abstract Painting programme (2017) charted a new course towards contemporary art.

Berlin has been my home since 2019 and gives me a third perspective, which, together with the other two, forms a decisive triad in the construction of my life’s repertoire. Studio 60B, my studio-home, is where these references converge.

TRANSXPERIENCE, co-created with Igor Arnold de Almeida, is yet another chapter in my universe, one in which I am responsible for the concept, creative direction, visual poems and illustration. The visual poems stem from a critique of consumption, of the technology that mediates perception and of the ease with which a filtered world is mistaken for the real one.

CHOOSE YOUR xperience

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transXperience for all book

transXperience for all

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Share your transXperience

Which experience has transformed you the most so far?

Every shift leaves something behind: a lesson, a scar, a new way of seeing. Tell us about the experience that transformed you the most. Every story becomes part of this project.

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